The Power of Buzz by Susan Friedmann

The Power of Buzz by Susan Friedmann

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people...
Doing Business at a Distance: Advice to Developers & Buyers

Doing Business at a Distance: Advice to Developers & Buyers

As a business/contractor who’s been stiffed on several projects, I thought I would put down things every online contractor and business should know when doing business at a distance. With the recent rise of working at a distance/virtually with someone and often never...