E-commerce Payment Data

E-commerce Payment Data

How do you leverage mobile e-commerce payment data for customer insights and marketing?Leveraging mobile e-commerce payment data for customer insights and marketing involves analyzing transactional information to gain a deeper understanding of customer behavior,...
The Power of Buzz by Susan Friedmann

The Power of Buzz by Susan Friedmann

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people...