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Marketing Research & Resources

I can build and design any kind of site you want. My challenge has been to make money from the sites.  Lots of good ideas etc but as noted several times on this site and others, there are sites that aren’t very attractive or built with the latest/greatest technology who are making money. So what are the tricks?

I’ve decided to delve into the subject and found a couple resources I thought others might be interested in reading:

MarketingSherpa.com
New Study: Biggest Internet Marketers Rate Best & Worst Tactics of 2005 + Reveal 2006 Plans
www.marketingsherpa.com/sample.cfm?contentID=3159

MarketingSherpa Publishes 4th Annual Wisdom Report: 110 Real-life Marketing Stories from Readers
www.marketingsherpa.com/sample.cfm?contentID=3161

Behind-the-Scenes at Google AdWords 2.6—Why are some Google advertisers complianing?
www.marketingsherpa.com/sample.cfm?contentID=3160

MarketingProfs.com
www.marketingprofs.com

Pew Internet & American Life Project
www.pewinternet.org

If you have any other sites you’ve found useful—please share.

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Doing Business at a Distance: Advice to Developers & Buyers

As a business/contracter who’s been stiffed on several projects I thought I would put down things every online contractor and business should know when doing business at a distance.

With the recent rise of working at a distance/virtually with someone and often never meeting this person face-to-face there are several things both parties need to do to protect themselves.

As a Contractor/Developer:

    1. Get three references from people your customer has worked with—Ask if they pay on time? Do they micro-manage? Are they easy to work with? Google them, check out their website. Are they established? Do they have an office? Are they willing to pay you for your time or want to nickle-dime you?
    2. Get payment in full, up-front, from new customers who can’t provide references. If references are provided then get 50% up-front, 25% when something is delivered, 25% when final code/product is delivered.
    3. If project is less than $500.00 get payment in full, up-front before any work is done.
    4. Make sure to provide your customer with specific times you work. You are not on-call 24/7 365—hopefully you have a life.
    5. Get it in writing—and make sure its signed so both parties know exactly what to expect.

As a Customer/Buyer:

    1. Get three references from the developer, call them. Has the contractor delivered on-time? Are they US based? If not do you have any recourse if contract is not ful-filled? Do they do their own work or contract out? Small doesn’t mean cheap. Are they making a living? (cheapest is not always the best or safest route to go)
    2. Google them—look at their track record and who’s saying what about them.
    3. Get the code to your project at all stages of the project. If someone doesn’t complete the job at least you have a portion of the code to move forward with. If at all possible give the developer access to your server so the work can be done there. (This may take a bit of time because this is the only leverage a developer has if a buyer doesn’t pay.)
    4. Pay quickly—preferably electonically—otherwise this may stall development.
    5. Get it in writing and signed. Just because you’ve agreed to something on the phone doesn’t carry much weight.

I hope this helps but there are no guarantees so you really have to trust your instincts. And even if you do all the ‘right’ things listed above things can still go wrong. But at least if you do your homework you are reducing your risk and both parties have a greater chance of having a positive successful, experience.