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JupiterResearch: Consumer Resistance to Paid Content Stays High

Consumer resistance to paying for content online remains high, though adoption is up slightly, according to a new JupiterResearch report.

The New York market researcher found adoption is up from last year, albeit 64 percent of adults still said they wouldn’t pay for content to avoid online advertising. However, 31 percent of online adults paid for content over the Internet, up 5 percentage points from last year.

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